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8/27/2016
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Top Stories
 
 
1. Sarah Jessica Parker cuts Mylan ties after EpiPen price hike
Sarah Jessica Parker has ended her relationship with Mylan and EpiPen because of disappointment over its controversial price hike. ePharm Brief
 
 
 
2. Jennifer Aniston, Shire team for dry eye campaign
Jennifer Aniston is teaming with Shire for eyeloveTM, an educational awareness campaign for chronic dry eye. ePharm Brief
 
 
 
3. Boehringer Ingelheim expanding IPF registry
Boehringer Ingelheim Pharmaceuticals and the Duke Clinical Research Institute have expanded the Idiopathic Pulmonary Fibrosis – PROspective Outcomes (IPF-PRO) Registry, a patient registry developed to uncover insights into IPF, a rare and serious lung disease. ePharm Brief
 
 
 
4. Takeda launches new Access to Medicines strategy
Takeda Pharmaceutical Company has launched a new Access to Medicines (AtM) strategy, aimed at increasing access to its innovative and potentially life-saving medicines for patients with some of the highest unmet medical needs. ePharm Brief
 
 
 
5. Formulary exclusions usually work, research finds
In most cases, formulary exclusion policies work to control costs without negatively impacting patients, according to research in the American Journal of Managed Care. ePharm Brief
 
 
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Yesterday's Top Stories
1. Digital and non-personal physician contacts outpaces in-person sales rep visits
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3. AMA weighs in on EpiPen price hike
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